Fashion begins with people: the designer shaping a collection, the editor recognizing a new point of view, and the person discovering something that feels like them. At SPREEAI, that is where our approach to technology begins, too.
Our team recently visited friends at Condé Nast and Vogue in New York to connect in person and exchange perspectives on the future of fashion and technology. It was an opportunity to listen, spend time together, and stay close to the creative world we are building for.
Thank you to Condé Nast and Vogue for welcoming us and making space for such thoughtful conversations.
Fashion first. Technology with purpose.
We see SPREEAI as a fashion-first technology company. The distinction matters. The clothes, the creative intention behind them, and the people who bring them to life should shape what technology is asked to do.
Our ambition is to help that work connect with people. Photorealistic virtual try-on gives shoppers a more personal way to explore a collection, bringing the question “How would this look on me?” into the digital experience.
That purpose keeps our attention on the relationship between a brand and its customer. A designer’s point of view should remain distinctive. A shopper should have room to discover their own style. Technology earns its place by making that connection more useful and more intuitive.
Why the people behind AI matter
AI can pose a threat to fashion when it is introduced without respect for authorship, craft, or the people whose work gives the industry its value. An approach focused only on producing more, faster can miss what makes a collection, an image, or a creative voice worth caring about.
That is why choosing a technology partner also means choosing the people, priorities, and judgment behind it. Technical capability is one part of the decision. A willingness to listen to designers, understand a brand’s identity, and take questions about creative control seriously matters just as much.
We want SPREEAI to be a constructive part of that future. For us, being on fashion’s side means building with curiosity and respect, welcoming difficult questions, and measuring the value of the experience through the people it is meant to serve.
That is an ambition we have to keep earning through our work. The responsibility continues as the technology evolves.
Bringing different perspectives into the room
The visit brought together John Imah, Co-founder and CEO; Chelsea Suitos, Head of Partnerships; Banu Jafarli, Head of Product; Erin Hill, Partnerships and Business Development Manager; and Mrinal Shukla, Head of Engineering.
Bringing those perspectives together is important. Product, engineering, and partnerships each see a different part of the experience. Time spent listening to others helps connect those views to the wider fashion community.
For our team, conversations like these are a chance to step beyond the day-to-day work of building and consider the context around it. What should technology help people do? What deserves to be preserved? Where can it make discovering fashion feel more personal?
Building with the industry we believe in
Our visit was a reminder of the value of making time for an exchange of ideas. We are grateful to our friends at Condé Nast and Vogue for the warm welcome and the opportunity to hear different perspectives.
Fashion has an extraordinary ability to make individuality visible. We want our work to support that: helping brands bring their collections closer to people, while keeping creativity and human judgment at the center.
Explore the SPREEAI platform, read about our commitment to emerging designers, or connect with our team.
See the original SPREEAI visit post and photographs.
