A partnership begins with people sitting down together, asking good questions, and making time for the work ahead. For SPREEAI and Amazon Web Services (AWS), that took shape in San Francisco through a collaborative working session and a shared lunch.
The visit marked the kickoff of our partnership with AWS. Chelsea Suitos, SPREEAI’s Global Head of Partnerships & Business Development, shared a glimpse of the day: the people around the table, the energy behind the collaboration, and a first look toward what comes next.
Starting with the people behind the partnership
Building technology for fashion calls for different perspectives. The experience a shopper sees is connected to the work of the people developing the product, supporting its delivery, and bringing it to brands. Time together helps turn those perspectives into a shared conversation.
Our San Francisco visit brought that human side of partnership into focus. The working session created space to collaborate, while lunch offered a chance to connect beyond the meeting itself. It was a beginning grounded in the people who will help move the relationship forward.
Chelsea’s announcement recognized Mrinal Shukla, Nidhi Vedantam, Pronoy Chopra, Shubham Miglani, Tom H., and Kate R. We are grateful to the AWS team for the welcome and the time spent together.
Building for a more personal shopping experience
At SPREEAI, our work begins with a question familiar to anyone discovering something new to wear: how would this look on me? Photorealistic virtual try-on helps bring that question into the digital shopping experience, giving customers a more personal way to explore a designer’s work.
That purpose shapes how we approach collaboration. We want technology to support the connection between a brand, its collections, and the person considering them. As we begin this partnership with AWS, that is the broader ambition we bring to the table.
The kickoff is an opportunity to build relationships around the work ahead. We look forward to sharing the next developments as the collaboration progresses.
Looking ahead to AWS re:Invent
San Francisco was the starting point. In her announcement, Chelsea also pointed to more to come at re:Invent, giving us another moment to look forward to as the partnership gets underway.
For now, we are pleased to share the beginning: a collaborative session, a table of new and familiar colleagues, and a commitment to building together. Thank you to everyone who helped bring the day to life.
Explore SPREEAI SDK 2.0, learn about SPREEAI for Shopify, or connect with our team to discuss a more personal shopping experience for your brand.
Read Chelsea Suitos’ original partnership announcement.
