A designer’s vision begins long before it reaches a carpet. It takes shape through choices about proportion, texture, color, and the way a person moves in a garment. Giving that vision room to be seen is one way to support the people shaping fashion’s future.
At the 2026 CFDA Fashion Awards, SPREEAI CEO and co-founder John Imah attended alongside Keith Herron of Advisry, who dressed him from head to toe. The look brought Herron’s perspective to the evening through red plaid, expressive proportions, and considered accessories.
For SPREEAI, the occasion connected a personal collaboration with a broader commitment: helping designers, from established houses to emerging labels, bring their work to more people.
Giving a designer room to tell his story
John approached the look as an opportunity to step into Keith’s creative world. Rather than selecting an isolated piece, he wore the full vision, allowing the collection’s point of view to carry through the entire outfit.
That decision reflects something familiar to founders. Belief matters while a business is still being built. So does the practical support that gives someone’s work a new audience. Wearing a designer’s vision is a visible expression of that belief.
Keith Herron and Advisry were at the center of this collaboration. Our presence at the awards was an opportunity to recognize the imagination and care behind the clothes, and to carry that recognition into the conversation about what fashion can become.
Technology in service of a creative vision
Fashion begins with the people creating it. A digital shopping experience should help customers encounter their work with the same curiosity and attention that the designs deserve.
At SPREEAI, we think about the distance between discovering a piece and imagining it as part of your own wardrobe. A shopper may appreciate a silhouette or a combination of colors, yet still wonder how it would look on them. Photorealistic virtual try-on gives that exploration a personal reference point.
Our aim is to help people discover, experience, and shop the work designers create. That means building technology around the character of a brand and the choices a customer wants to explore. The designer’s perspective gives the experience its meaning.
From the carpet to the Advisry website
The collaboration will extend beyond the awards. SPREEAI is teaming up with Keith to bring our technology to the Advisry website, with the launch coming soon.
It is a continuation of the same idea: give people another way to connect with a designer’s work. The carpet introduced a complete creative vision. The forthcoming website collaboration will bring that conversation into the way people experience and shop Advisry’s designs.
We look forward to sharing more when the experience launches.
Supporting the people building what comes next
Supporting designers is part of SPREEAI’s mission. It shapes how we think about our place in fashion and the responsibility that comes with building technology for this industry.
The 2026 CFDA Fashion Awards offered a moment to put that commitment into practice, through a collaboration grounded in trust and creative freedom. We are grateful to Keith for sharing his vision with John, and excited to continue building together.
Explore SPREEAI SDK 2.0, read about SPREEAI for Shopify, or connect with our team to discuss a more personal shopping experience for your brand.
Read John Imah’s original reflection on the collaboration.
